BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American TobaccoPoland has an exciting opportunity for a Tactical Activation Executive in Warsaw
We are seeking a dedicated Tactical Activation Executive to join our Consumer Experience team in marketing department. At British American Tobacco, you will be responsible for building and implementing comprehensive promotional strategy per brand, aligned with channel, consumer and brand KPIs fit. As Tactical Activation Executive, you will lead planning and implementation of promotional activities in close partnership with channel owners.
Your key responsibilities will include:
- Give insight based recommendations on promotional mechanics’ development for highest efficiency and in line with brand/project KPIs.
- Build holistic promotional strategy per brand/multicategory, aligned with channel and consumer fit.
- Create and manage promotional calendar for all brands and channels (offline & online).
- Lead on time implementation & execution of the promotional activities with channels owners and be responsible for commercial brand targets delivery.
- Track promo effectiveness and manage promotional budget across brands.
- Present recommendations and promotional plans to senior stakeholders.
- Close collaboration with Consumer & Business Insights, RGM, Trade, Finance, Digital and other Activation departments.
What are we looking for?
- University degree, preferably in Marketing
- At least 2 years of experience working in Marketing
- Proficiency in spoken and written English, good command of Polish
- Problem solving and analytical thinking.
- A strong understanding of key marketing principles: consumer needs & journey, strategy & activation touchpoints.
- A consumer-centric approach in building activities and making recommendations.
- An effective communicator and presenter across a diverse audience base.
- Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
- Ability to maintain focus on several projects at the same time and effective planning skills.
- Excellent Excel and PowerPoint skills
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.