Consumer Analytics Executive

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Non-management

FUNCTION: Insights & Foresights

LOCATION: Warsaw, Poland

TYPE OF CONTRACT: Permanent

We are currently seeking a Survey administrator to join our Insights Team. This role is responsible for end-to-end internal studies' implementation in Qualtrics tool. This position requires a unique blend of technical proficiency and survey management expertise to ensure smooth operations and data set up, collection and actionable analysis outcome.

Part of this role is also supporting with development of a new eco system and long-term roadmap for holistic consumer journey understanding in a digital landscape aiming to unlock the potential of big data and empower even more advanced marketing activation.

• End-to-end survey management from design, implementation and analysis.
• Training and supporting end-users in survey creation and administration within the Qualtrics platform.
• Leading data visualisation and development of analytics reporting tools for internal stakeholders.
• Addressing data connectivity challenges in close collaboration with the technical team.
• Oversight of secure data exchange between different tools within the technical ecosystem to enable personalized marketing activation and closed loop marketing.
• Serving as internal consultant to the organization on all matters related to Consumer Insights and Consumer Analytics.

ESSENTIAL

Experience Required:

• Demonstrated experience with survey creation tools (Oracle, Tableau, Qualtrics, etc.).
• End-to-end survey creation and administration experience.
• Good business understanding and ability to translate business needs into consumer-dedicated surveys.
• Passion for understanding consumer behaviour and the drivers behind it.
• High affinity for digital trends and topics as well as good technical understanding.
• Strong analytical and conceptual skills as well as problem-solving skills.
• Tech-savviness and willingness to learn and understand new technical systems.
• Professional English skills.

BENEFICIAL

• Demonstrated experience in working with Qualtrics.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets.
• Brands sold in over 200 markets, made in 44 factories in 42 countries.
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations.
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner.
• Seal Award winner – one of 50 most sustainable companies.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! #LI-GG1