Digital Manager - Open applications

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

FUNCTION: Digital Marketing (D2C)

SALARY RANGE: Competitive salary + excellent benefits

TYPE OF CONTRACT: Permanent

START DATE: As soon as possible

LOCATION: Malmö, Sweden

ROLE POSITIONING AND OBJECTIVES

We are on a regular basis looking for Digital Managers.
Please note that this is not an actual opening, but a chance for us to reach out and to engage with talented future Digital Managers. If you are interested, please apply and we will contact you should an opportunity suited to your capabilities arise.

Begin an outstanding career with a bright future. At British American Tobacco, we give you a great start to your career. How? By placing you in an environment that cultivates learning, collaboration, and well-being in an industry that’s redefining at a rapid pace. An extraordinary confluence of technology, societal change and public health awareness has built a unique opportunity: the chance to create a leap forward in our long-held ambition to provide our consumers with potentially reduced-risk tobacco and nicotine choices.

Do you have a consistent track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (social media & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Then you might be our new Digital Manager!

As a Digital Manager you will be responsible for a team with capabilities and responsibilities within SOME / Influencers, Digital campaign activation and Paid media.

Reports to: Head of Brand Activation

Reporting Level: Manager

Geographic Scope: Local

WHAT YOU WILL BE ACCOUNTABLE FOR

In this role you will be developing, initiating and coordinating a long-term digital marketing strategy as well as orchestrating short-term digital marketing solutions. Your main responsibilities will be:

Digital Strategy

• Developing the short-term and long-term digital strategy
• Ensuring sustainability of the channel from a performance and financial standpoint
• Collaborating with other departments to run the overall online presence of the company
• Constantly thriving to develop new touch points and growing the reach of the digital channel, providing thought leadership and perspective for adoption where appropriate
• Establishing clear goals and targets for the organization and the team
• Ensuring detailed reporting of internal, external and competitors’ digital activities in order to identify trends and insights, and optimize spend and performance
• Guiding and supporting the team with the deployment of the strategy

Supplier Management

Identifying and partnering with the right agencies and specialists to increase digital marketing results

Budget Management

Planning, tracking and reporting on digital marketing budget aligned with current planning and reporting structure

People Management

• Leading and developing a high performance team in a fast paced environment
• Leading performance, development and career of the digital marketing team
• Embedding digital marketing as a new channel for the organization

• Development of Brand activation plans for new brand activities to ensure efficient execution in field and long-term plans for all activities.
• Provide input into effective Agency briefings to guide the creative process for the implementation of campaigns of key missiles by shopper channel.
• Drive development of end market retail campaign touch points based on brand guidelines.
• Identify effective ways to attract and engage consumers through inovative offline consumer activities
• Develop innovative and impactful methods for consumer communication in different shopper channels in collaboration with the Brand teams and Agencies.

Key skills needed in these roles:

To qualify for the position the you possess a Master’s degree and have experience from the FMCG industry. Additional experience from Media agency is a plus.   

Moreover, you have a solid commercial mentality, possess analytical skills, be high-reaching, adventurous, resilient, and capable of driving own results.

The ideal candidate for this role holds/is:

• Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
• Experienced in crafting direct to consumer digital marketing strategy including: e-commerce, database acquisition and management, CRM activation, SEO, social media activation, and digital paid media.
• Minimum of 4+ years of experience in a digital marketing position and preferably experience in people management, though last-mentioned not a requirement.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and empower.
• Strong analytical skills and data-driven thinking paired with a solid knowledge of website analytics tools.
• Passionate about digital marketing and up-to-date with the latest trends and best practices in digital marketing.
• Excellent consulting, communication and engagement skills, coupled with the ability to influence senior collaborators in establishing / delivering digital agenda and metrics to meet strategic objectives.
• Highly collaborative and able to engage and work in partnership with marketing community within the Business, Region and Globally.
• Strong personal credibility with ability to build positive relationships with senior business leaders.
• Ability, tenacity and drive to navigate through ambiguity and deliver commercially relevant solutions effectively.
• Proven ability to learn quickly and is committed to self-development.
• Spoken and written English communications skills.

BENEFICIAL

• Proficiency in one of the Scandinavian languages is considered an advantage, but is not required.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.