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BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
ACCOUNTABILITIES
Digital Technology & Strategy
- Accountable for service performance, stability and data quality of WE D2C Data platform.
- Alignment between D2C Platform strategy with Global EDP environment & roadmap.
- Propose, approve and implement the technological roadmap to support the business strategy.
- Adopt and drive the short-term and long-term D2C marketing technology strategy, by aligning Global standards and local needs. Understand overall enterprise architecture and collaborate to ensure conformance
- Establish the contribution that technology can make to business objectives using a range of techniques such as eliciting & documenting requirements with collaborators, conducting feasibility studies, producing business models, preparing business cases, usability requirements analysis and usability evaluation
- Understanding of Marketing Traditional Channels (route to market, trade marketing and distribution) and D2C Digital Channels (SEO, customer segmentation, paid search, social media, paid media, email marketing, lead generation, database management, website optimization) & Collaborate with Marketing Department to ensure successful online presence.
- Data analytics & insight knowledge, experience with marketing key performance metrics.
- Constantly thrive to develop new innovation and technology to bring value to the DRBU, provide thought leadership and perspective for adoption where appropriate
Supplier Management
- Identify and partner with the right technology suppliers and specialists to increase marketing KPIs.
- Map portfolio of suppliers with the vital capabilities to deliver the marketing portfolio, according to BAT’s procurement & IT standards.
Budget Management
- Understand marketing budget, aligned with current planning and reporting structure
Stakeholder Engagement
- Supporting the delivery of the D2C marketing portfolio (BI reporting), guaranteeing accomplishment of goals, schedule, cost, resources, quality and alignment with global structures.
- Effectively communicate status of the D2C marketing portfolio (BI reporting) for business collaborators
- Regular review of agreed marketing KPI’s including ROI, suggesting improvements and seizing opportunities.
- Pro-actively share knowledge and expertise, be the source of information and inspiration on latest trends
People & Process Management
- Active part of Area Corporate Technology LT.
- Drive or be part of projects teams and makes sure they stay productive by resolving project issues.
- Run self performance, development and career
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required
- Bachelor’s degree in Information Technology or related field or relevant equivalent experience
- Seasoned Marketing IT leadership experience in roles of increasing complexity and accountability, working closely with Digital Marketing, with knowledge in e-commerce, CRM, SEO, paid media desirable
- Experience delivering through Traditional & Agile frameworks (e.g. Scrum, Kanban and waterfall). Any professional certification in digital technologies (e.g. APIs, Cloud, etc.) and Agile Project Management (e.g. SCRUM, PMI, etc.) are desired.
- Strong understanding of key marketing digital principles: consumer centric and journey, user experience, target audience, media planning, etc. & trade marketing principles: B2B, Trade Effectiveness and Efficiency
- High comprehensive understanding of Data and Analytics.
- Previous experience in consumer goods or retail industries is preferred
- Handling suppliers and agencies and getting the best from them
- Creative, able to work in a matrix fast paced environment and plan/manage time accordingly
- Strong communication and influencing skills, both written and verbal
Education / Qualifications / Certifications Required
- Degree educated, preferably in an IT-related field
BENEFICIAL
- Positive Attitude
- Agility
- Passion to learn and grow
- Driven and result oriented
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 50,000+ BAT people with 138 nationalities at management level.
- Brands sold in over 180+ markets, in 73 BAT-owned manufacturing facilities.
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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