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BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT is currently looking for a Consumer Experience Analyst to join the Spanish Consumer Experience team based in our offices in Madrid. As a Consumer Experience Analyst, you will be responsible for drive and implement the Activation tools aligned to BAT brand´s strategy at the POS to achieve best in class execution.
PRINCIPAL ACCOUNTABILITIES
- Deliver successful activation of the brands through the different campaigns and touchpoints: Retail activation touchpoints, Point of Sale Material, Digital platforms and BTL initiatives.
- Analyze and cross information with market and brand performance to get new insight for new initiatives and recommendations.
- Generate new solutions for Retail in order to be competitive, proactive and make a difference vs. the competition.
- Management of the Permanent and non-permanent materials (alignment with brand/trade, implementation, follow up, tracking)
- Analyze competition and other industries activation to propose new activation tools or materials.
- Handle communication between Brand Marketing, Trade Marketing and Field Force to ensure excellence in execution.
- Full alignment with Category teams to ensure brand strategy is developed in Iberia markets.
- Ensure strong alignment with creative agencies.
- Ensure a Strong and good relation and communication with production agencies, suppliers and internal stakeholders to ensure excellence planning process and activation.
- Full control of campaign development from area alignment and agency brief to deployment on field.
- Monitor and control of the correct Marketing investment budget allocation per activation tool.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- University Degree in Marketing, Business or similar.
- Master Degree in Marketing, digital marketing, MBA or similar.
- Minimum 2-3 years of experience in marketing positions.
- Fluent English and Spanish (spoken and written)
- High Knowledge of Microsoft office (Excel, PowerPoint, Word)
- Experience in digital marketing will be valuable.
- Strong analytical skills
- High effective in planning and organization
- Acknowledged and proven leadership, proactivity, and ownership.
- Acknowledged and proven oral and written communication skills
- Project Management Skills
- Ability to multitask and influence others.
- Team player and Strong interpersonal skills
- Drive and passion
- A close working relationship with the Retail Activation Manager and the rest of the team is required to effectively carry out delegated projects.
- Close working relationships with internal departments: Trade Marketing, Field Force, Brand Team, Procurement, Supply Chain, Legal and Marketing Finance
- Regular contact and ongoing management of the external agencies and supplier is required.
- Market/customer visits will be important to ensure best in class activation.
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.
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