CRM Assistant Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL:                 Experienced Professional

FUNCTION:                                Marketing

LOCATION:                                Jakarta, Indonesia

REPORTS TO:                           Sr. E-Commerce Manager

ROLE POSITIONING AND OBJECTIVES

To lead careline team and optimizing customer lifetime value by improving BAT’s Consumer Relationship Management activation strategy.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Ensure excellence in execution of CRM & Careline activation by fully using touchpoint potential through integration and inter linkage with digital media platform.
• Improve consumer’s lifetime value via CRM program.
• Support the development of new CRM initiatives by looking at the recent CRM technology in the market.
• Audience segmentation & customer activation planning using HubSpot with approved regional CRM platform.
• Continue to minimize consumer’s complaint or negative feedback by giving a fast model approach ensuring all complaints handled in timely manner.
• Propose goals and important metrics for each plan and supervise ongoing result for CRM & careline.
• Build effective and collaborative internal and cross function relationship as well as with external parties by dealing them as a partner.

CRUCIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor’s degree or equivalent experience in marketing, Communications or any related field
• Professional experience with 3 to 5 years’ in Careline/CRM and Insights.
• Certified as HubSpot specialist is required. (Salesforce capability is a plus)
• Familiarity with AEM, Magento, and any other CLP is a requirement.
• Expert in CRM segmentation, activation, & marketing automation.
• Marketing experience in any FMCG or tech industry.
• Experience in implementing coordinated marketing campaigns and working with regional team.
• Analytic, conceptual skills & creative thinking.
• Experience in Project management is desired.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!