BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
FUNCTION:Marketing
LOCATION: Bucharest, Romania
SALARY RANGE: competitive salary/remuneration
JOB TYPE: Permanent
WHAT YOU WILL BE ACCOUNTABLE FOR:
- Responsible for defining events footprint, developing and managing the implementation of events platform, actively working with Brand teams, agencies and external suppliers;
- Responsible for entertainment strategy development (Horeca and Events);
- Seek & develop new concepts for communication in Entertainment to ensure that BAT achieves and maintains competitive advantage and that new communication techniques reflect market trends;
- Drive effective implementation of Brand activities and platforms in Entertainment channel;
- Planning events calendar and develop activations according to the allocated budget, brand needs and Entertainment opportunities to achieve the Entertainment strategy and offer consumer experiences;
- Implement Entertainment Activation Platform as per agreed in the Operational Plan via Own Events/Festivals;
- Continuous up to date reporting on all relevant trends that influence the consumer and, hence, impacts on our business which allows adjustments to be made to marketing strategies to achieve the company plan;
- Participate in ongoing evaluation of End-Market Events activities in the monthly Cycle Planning Meeting;
- Identify issues and define necessary operational changes for Entertainment activities;
- Propose changes to activity toolkits as required to respond to implementation issues;
- BAT events evaluation and competition events reviews;
- Ensure relevant internal stakeholders are timely and fully informed on events channel opportunities;
- Share competitor insights gained from within the channel;
- Review and account for budget variances.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:
Experience Required
- Ideally more than 2 years in Events/Horeca/Brand/Activation;
- Role in Horeca department, brand, activation is positively considered
- Good understanding of brand and Entertainment strategy development
- Team management experience
Technical / Functional / Leadership Skills Required
- Project management expertise
- Negotiations skills
- Results oriented
- Trade marketing
- Customer engagement
- Account management
- Field operations
- Developing and maintaining relationships with clients and commercial partners
- Willingness to learn & proactivity & resilience
- Presentation skills
Education / Qualifications / Certifications Required
- Fluency in English
- Native in Romanian
- Good level PC skills
- Drivers Licence B
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!