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Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Lead Manager Campaign Ops

SENIORITY LEVEL: Junior Level

FUNCTION: Consumer Engagement & Activation, mgmt.

LOCATION: Winston Salem, NC

ROLE POSITIONING AND OBJECTIVES

Reports to

Senior Manager Audience Optimization 

Number of Direct Reports

0

Core Relationships

Internal - 5

External - 2

Geographic Scope 

Local

Travel Required

N/A

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Contribute to the strategy and manage the hands-on process of executing email, direct mail and SMS marketing campaigns managing the end-to-end cross channel customer communications across customer life-cycle.
  • Own communication production process for email/SMS/Direct Mail deployments. Hands-on building and implementation of campaign set up, validation, execution, testing and delivery utilizing dynamic content and database integration.
  • Optimize campaign performance through A/B testing, personalization, creative, and dynamic content management.
  • Define technical and creative requirements for campaigns, partner with database team and other internal teams to leverage relevant data and contribute to content production to ensure seamless email assembly.
  • Monitor internal testing results and industry best practices. Integrate learnings to ensure optimal campaign results, improved email deliverability, and compliance around permission-based marketing.
  • Troubleshoot any errors that occur with the campaign or with any of the workflows within Adobe Campaign

CAN THIS BE YOUR FUTURE ROLE?

  • Do you have experience in diagnosing, isolating, and resolving complex issues?
  • Do you have a life-long-learner/problem-solving appetite?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Bachelor's Degree in Technology, Business or Marketing or equivalent experience
  • 2-5 years of digital marketing experience.
  • 2+ years’ experience in the Adobe Campaign platform
  • Hands-on experience with Enterprise Marketing Campaign tools and CRM platforms (Adobe Campaign, Salesforce, Marketo, Hubspot, AWeber, MailChimp etc.)
  • Strong communication skills and the ability to take initiative
  • The ideal candidate will be detail-oriented with the ability to prioritize across many projects
  • Knowledge of HTML + JavaScript and/or scripting languages a plus
  • The Lead Manager will support the business by executing, optimizing, and delivering best in class marking campaign execution.
  • Nice to have: Adobe Certified Expert type certification (example: Adobe Campaign Classic Business Practitioner)

BENEFICIAL

  • Experience building and deploying omnichannel communication workflows in Adobe Campaign or Salesforce 

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
  • Reynolds American certified as Great Place to Work
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

BAT berkembang lebih
pesat daripada organisasi lainnya

Mari mengukir Masa Depan
yang Lebih Baik bersama kamis

Daftar sekarang dan bantu kami mencapai
target karbon netral pada 2030