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Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Director Brand Marketing - Newport

SENIORITY LEVEL: Senior Level

FUNCTION: Marketing – Brands

LOCATION: Winston Salem, NC

ROLE POSITIONING AND OBJECTIVES

Reports to

Vice President – Brand Marketing, Newport

Number of Direct Reports

1

Core Relationships

Internal - Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations

External – Third Party Agencies

Geographic Scope 

DRBU

Travel Required

25 – 50%

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Develop & execute the brand marketing strategy the role is responsible for
  • Drive and deliver all brand commercial objectives
  • Manage & ensure efficient & effective pricing mechanics across the brand’s various markets
  • Lead operational plan development to drive brand goals that is inclusive of a consumer marketing plan that resonate with the brand’s Adult Tobacco Consumers (ATCs)
  • Deliver the brand performance - Grow the consumer base, drive revenue, win share and maximize profit
  • Manage & inspire team members to achieve the brand objectives/KPIs
  • Collaborate with a broad, cross-functional team- Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs

CAN THIS BE YOUR FUTURE ROLE?

  • Do you possess strategic thinking ability and creative talent to generate breakthrough ideas
  • Do you have the ability to deal with ambiguity while achieving key milestones

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Bachelor’s Degree required
  • 10 + years relevant corporate marketing experience
  • Proven expertise in marketing management fundamentals
  • Demonstrated track record of successful, innovative problem solving and leadership that resulted in market share gains and/or business improvement
  • Track record of innovation within marketing & communications: a strategic leader who takes initiative and ownership
  • Functional Area expertise and working understanding of the marketing process
  • Deep understanding of pricing in tobacco or other relevant category
  • Proven ability to passionately lead and motivate a high performing marketing team to achieve superior performance
  • Proven ability to successfully drive P&L objectives across a very large scope of business

BENEFICIAL

  • Graduate Degree (MBA) preferred
  • Experience in sales/trade/distribution preferred
  • Strong brand affinity a plus

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
  • Reynolds American certified as Great Place to Work
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

BAT berkembang lebih
pesat daripada organisasi lainnya

Mari mengukir Masa Depan
yang Lebih Baik bersama kamis

Daftar sekarang dan bantu kami mencapai
target karbon netral pada 2030