BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco has an exciting opportunity for a GTR Campaign Planning Executive - Combustibles in Malaysia.
We welcome you for an opportunity to join the Global Travel Retail business unit of British American Tobacco that comprises of global locations across all major airports and international transit hubs to facilitate the sale and marketing of BAT’s multi-category portfolio. Our vision in GTR is to act as an Accelerator towards a Smokeless World that shall play as a key enabler to the BAT Group mandate of A Better Tomorrow.
For our FMC (Factory Manufactured Cigarettes) portfolio it is our globally driven powerhouse brands like Dunhill, Kent, Pall Mall & Rothmans – it is an opportunity to bring the brand experience to life via multiple touchpoints, creating unique consumer moments via 121 interactions and designing consumer offers that provide the best value to our beloved consumers.
Your key responsibilities will include:
- Adapt FMC campaign plans and materials to meet local market needs, ensuring alignment with brand strategy.
- Coordinate the execution of FMC campaigns by managing touchpoints, POSM adaptations, and terminal displays.
- Work with the Consumer Experience Team to deploy campaign toolkits effectively across various markets.
- Develop consumer journey elements tailored to each market for a seamless and engaging experience.
- Facilitate communication and alignment between Category, CX, and Trade teams to support campaign goals.
- Gather market insights and feedback to enhance campaign relevance and effectiveness.
- Monitor campaign implementation, tracking progress and alignment with objectives and SLAs.
- Conduct research on trends and behaviors to identify potential improvements and assist in evaluating campaign performance.
What are we looking for?
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience in marketing or trade roles, with a focus on brand and campaign management.
- Strong background in managing creative agencies and overseeing brand management.
- Excellent project management skills with an ability to coordinate multiple campaigns simultaneously.
- Effective communication skills, including the ability to engage stakeholders across regions and time zones.
- Fluency in written and spoken English; additional language skills are a plus.
- Ability to analyze campaign performance data to drive improvements.
- Strong organizational skills and ability to work collaboratively with cross-functional teams.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.